Desperate Housewives Wins Sweepsgivings!
I’m so proud of Desperate Housewives which has continued to kick butt in ratings since it first aired. Here are the rating results for last week:
•Sweepsgiving. The mix of the competitive November sweeps and Thanksgiving week viewing patterns made for an unusual prime-time mix of original episodes, specials and theatrical movies last week. CBS finished tops in viewers (12.2 million); in the advertiser-coveted young-adult demographic (ages 18 to 49), ABC won (5.1 million).•Top honors. With the holiday eating into Thursday audiences for ABC’s Grey’s Anatomy (18.5 million) and CBS’ CSI (17.2 million), ABC’s Desperate Housewives (21.4 million) was an easy No. 1.
•Saved the cheerleader, not the world. NBC freshman hit Heroes reached a series high Monday with 16 million viewers. Most of those viewers didn’t stick around for fellow newcomer Studio 60 on the Sunset Strip, which hit a series low (7.2 million).
•Sad songs. ABC’s American Music Awards hit a record low (10.8 million) Tuesday but still crushed NBC’s Tony Bennett special (6.4 million). Bennett’s An American Classic performed especially poorly among young adults, finishing behind all other shows last week on the five networks save for three CW reruns.
•Papa don’t watch. Neither did many others, as Madonna’s much-hyped concert was a Thanksgiving Eve turkey. Despite the pre-performance hullabaloo about possible inclusion of a Madonna-on-a-cross scene — it was dropped in advance of the program — the NBC special attracted a paltry 4.6 million viewers, finishing second-to-last among prime-time shows on the Big 4 networks.
•Building to a climax. Prison Break’s penultimate fall episode Monday attracted the program’s largest audience of the season (9.6 million). The Fox series returns Jan. 22.
•Broken. The second outing of ABC’s Day Break (5.1 million), broadcast on the night before Thanksgiving, attracted half the viewers of its two-hour premiere. That didn’t help The Nine, which drew 4.1 million viewers, ranking as the week’s least-watched program on any of the Big 4. It was then yanked from the schedule.
•Reason to give thanks. NCIS made the top 10 Tuesday with its biggest audience (17 million) since March. Source
Tags: desperate housewives, sweeps, ratings, thanksgiving, tv ratings
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