b5media.com

Advertise with us

Enjoying this blog? Check out the rest of the Entertainment Channel Subscribe to this Feed

Desperate Housewives

Eva Longoria Signs On to Promote Bebe Sport

by Leora Israel Zellman on January 5th, 2007

I love the Mischa Barton Bebe ads so I’m sure Eva’s Bebe Sports ones will be classy and sexy as well.  Check out why the Desperate Housewives star was hired by the fashion label:

Eva Longoria has been named as the first star to be the official face of Bebe Sport in a move described by the company’s chairman as a signal of the brand’s "growth and evolution".

Manny Mashouf added that the Desperate Housewives star epitomises the Bebe Sport woman as her lifestyle reflects what the brand’s fans aspire to.

He noted that Eva is "dedicated to fitness" as well as "beautiful, sexy and intelligent, with an amazing eye for fashion".

And his compliments are not lost on the 31-year-old Texan star, who described her collaboration with Bebe as "a wonderful honour".

"Bebe Sport embodies sophistication and femininity while still remaining sexy and comfortable, which is extremely important to me," she said, adding that the look fits perfectly in both her personal and professional life.

Eva’s Desperate Housewives character, Gabriele Solis, is often seen doing yoga in the show and off-screen, the actress is a big fan of basketball.

Her fiancé Tony Parker is point guard for the San Antonio Spurs.

Eva’s Bebe photo campaign will be launched across the US in March. Fellow celeb fans of the sporty brand include Britney Spears, Jennifer Lopez, Paris Hilton and Mischa Barton.

Source Tags: , , ,

Powered by Qumana

POSTED IN: Eva Longoria, Fashion